A simple, yet prime, example of why technology is bad for humanity.
Innovation requires not an inside-looking-out perspective, but an outside-looking-in perspective.
The Bose NC700 headphones are great for calls, the music reproduction is good but does not top the QC35s. Bluetooth is shoddy. Noise-canceling is in a league of its own, inside or anywhere outside.
Amazon's superstore feigns a marketplace, and they have been found out.