The goal, Mark, of technology is to improve the excellence of human needs, not quite the same as regurgitating societal wants.
Powerful is the determined risk of the first money-in that changes the world for the better. Follow-on investing is an easy peasy risk-profile, not powerful but handy to have around.
The first book I have read in over 30 years you should too.
Facebook's stance was morally ignorant and wrong, as I have pointed out ad nauseam in the past. But instead of merely taking punishment and subsequently dusting off, it now has a unique window of opportunity to define how to build operating-systems for humanity in a digital age.