ESG Is A Whirligig, A Frenzy, A Marketing Mania

So says ESG pioneer Paul Clements-Hunt, who coined the acronym, in a piece by Bloomberg, saying “the finance industry has done little to account for environmental, social, and governance risk.” ESG attracted trillions of dollars hinging on a precept of sustainability that does not exist anywhere in the universe.

Should I remind you I told you so?

Paul goes on to say “Anybody who uses ESG, sustainability or green purely as a marketing device is really heading for trouble.” “You’ll see a developing queasiness from marketing departments where, perhaps, ESG funds aren’t all what they’re cracked up to be.”

Let’s lead the world by example with new rigors of excellence we first and successfully apply to ourselves.

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