Creativity Is Intelligence Having Fun

There is a lot of debate about whether Albert Einstein said this. Regardless of who said it, I agree. Not the creativity for creativity’s sake, but the creativity to describe or depict a higher normalization of nature’s truth, of which man’s truth is a “poor” and infinitely imperfect derivative.

For over 30 years I have been taking pictures. As an award-winning hobby photographer and as a former CEO of a digital photo editing company, beyond having run and ignited exits for some Silicon Valley startup companies, I see things.

I value great photography not by its technical insight or by the camera used but by the ability to make an audience see what the photographer does. The camera even in its best form represents a suboptimal version of what your eyes and brain captured. The quest of photography is to make the image reflect what your brain witnessed.

Finding groundbreaking innovation, and identifying outliers rely on the ability to see the forest through the trees. Photography with its depth of field, exposure, white balance, color, and focus has a lot in common with the pursuit of outlier innovation.

Since I live on a beautiful island and walk the beach every day before sunrise, I post and by popular demand from an audience of 35,000 people, now sell my pictures at

I trust my intelligence is reflected in the creativity I deploy, and hope you enjoy the journey of describing nature’s truth as much as I do.

Let’s lead the world by example with new rigors of excellence we first and successfully apply to ourselves.

Click to access the login or register cheese