Amazon Is A SuperStore Feigning To Be A Marketplace

Many moons ago, indeed 14 years ago, I wrote an article about how Amazon.com violates the principles of a marketplace and acts like a superstore instead. Nobody in government really paid attention.

Until now. TechCrunch reports how Italy has slapped Amazon with a sizable fine, soon to be followed by other European countries. Should I again remind you how technology is used as the excuse to access the unprotected backdoor to nation state sovereignty?

I love the convenience of Amazon.com but it should be held to strict free-market principles so it offers equal access to its platform to anyone who wants to sell. Technology should not be used as the excuse to circumvent free-trade.

Government organizations asleep at the wheel for no less than 14 years have destroyed a lot of free-market pretense. At what point in time are we going to realize digital commerce is no different than analog, with freedom of any kind requiring paradoxical rules to maintain integrity and value?

It is good European regulators are waking up, but the damage has been done when a theory of trade does not precede post-mortem rules of trade.

Let’s lead the world by example with new rigors of excellence we first and successfully apply to ourselves.

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