Today’s incentive for humanity is money. Money to buy-back the freedom we have taken away from you. So, all we need to do is attach the incentive of money to the long of our evolutionary development. And the only common good that matters to the excellence and preservation of the human species is improving human adaptability to nature’s entropy.
This was an old sales-trick I deployed at Oracle, growing its new media business. If you wanted salespeople to sell harder to sell new media products over easy-peasy database products you changed the incentive.