Normalizations For Dummies


I use the phrase normalization a lot in my zoom calls, writings, and masterclasses, not in the least because adaptability to nature’s entropy, and thus the prolonging of human life on earth, is highly dependent on our best discovery and approximation of nature’s infinitely exposing truth.

Infinite Discovery

A discovery not just beholden to the anointed practitioners of science. For science, in the words of Nobel Prize winner Richard Feynman, is merely the discovery of nature.

Anyone can be a scientist by that definition as long as you are “woke enough” to pay attention and ready to stumble on a discovery that leads one to question foregone conclusions of truth. Not unlike Albert Einstein, a patent clerk at the time, discovering the theory of general relativity from detecting a change in the position of stars during a solar eclipse. An exposure of nature’s truth, leading to a new comprehension of truth capable of inducing improved human adaptability, cleaning the slate of our imperfect past.

If you too want to improve humanity, start paying attention, and begin to think about causation, at all times. Ask the question why, until the supposed experts run out of answers. Or simply start by believing nothing you hear, and believing everything you see.

Define Normalization

A normalization is, simply, the highest-order of nature’s provable cause. Of anything.

As described in Learn To Think (a must-read), the normalization of truth is a hierarchical construct of relativity, not unlike the root structure of a tree, or any other fractal of your preference. And thus an interpretation of truth, by anyone, is dependent on the allegiance to said hierarchy by the interpreter.


As animated above, the best version of truth is evolving through endless discovery upstream. Meaning, a current normalization is usurped by a new and higher normalization of truth derived from discovery and proof, rendering not only the old less relevant but offering new relative truths worthy of exploration.

While notably, belief is the downstream evolution from an existing normalization of truth into a myriad of consequences, descending into the sleep of reason.

Cause To Consequence

In the animation, the example I use to describe normalizations is a broad-stroke historical one to which anyone can relate.

In the olden days, we believed the earth was flat as our highest normalization of truth. We derived some interesting consequences from that assessment, including how one could fall off the edge of the earth if traveled far enough. The impetus for Christopher Columbus to start doing so. By virtue of discovery, we found and could prove the earth was actually round. Soon thereafter Galileo discovered the earth is not the center of the universe either, and the earth revolves around the sun instead. Then Einstein discovered, by observing the position of stars during a solar eclipse, the theory of general relativity around which everything in our cosmos (including our planet) appears to evolve. Quod Erat Demonstrandum.

New and higher normalizations of truth change the cause assigned to a foregone conclusion into a mere consequence, with the new normalization established as its new cause. Confounding cause and consequence, in the words of Nietzsche, leading to grave depravity of reason, and beyond mere semantic confusion, signaling a serious and dangerous misapprehension of human allegiance to nature’s hierarchical truth.

A confounding of consequence and cause also leads to the improper path of asymmetry.


Nature’s entropy, as explained by the greats of science, dictates one can only go from cause to consequence, not from consequence to cause. Meaning, even the elimination of all undesirable consequences does not resolve to infer or improve cause.

In simple terms that means, for example, the GDP of a country is a consequence of human performance at its cause. GDP as a consequence, therefore, by virtue of asymmetry between cause and consequence, saying nothing about the composition of human performance that achieved it. In the same way, a score in a game of soccer says nothing about gameplay, and no two games with similar scores are derived from identical gameplay. Comparing the GDP of countries, therefore, is a nebulous indicator of consequence, not leading to any reliable inference to cause. Despite widely used as such.

Another example is the dependence on data as the basis for artificial intelligence. Again a confounding on consequence and cause, confounding the direction of asymmetry. For data is a consequence of causal actions (that have already occurred). Actions producing data, and by the law of asymmetry, not data inferring to actions. Artificial intelligence, by the laws of nature, is therefore incapable of reverting to sensible actions to break the norm.

I literally run into thousands of cases of how humanity systemically misjudges the direction of asymmetry, confounding of consequence and cause, with grave depravity of manmade reason and widespread human idiocracy to boot.

New-Norm Charlatans

A new normalization of cause can only be achieved through higher-order discovery substantiated by reproducible proof.

Yet, in the wild and omnipresent confounding of consequence and cause it is not hard to imagine how ill-formed asymmetry is used and abused to sell people endless hierarchies of make-believe. Selling downstream as upstream is one of humanity’s favorite ploys to subvert the innocent.

Like how Al Gore portrays he can solve climate change by eradicating the undesirable consequences many “scientists” have studied, one-by-one. Or how a newly popular organization called Global Citizen, in a blizzard of confounding of consequence and cause, attempts to do the same for all injustices in the world. Both are either blissfully ignorant or cunningly aware of their faulty asymmetry described above. It pays to keep putting bandages on undesirable consequences innocent greater-fools can not distinguish to be causal or consequential.

A new norm can only come from a new and higher normalization of nature’s cause, and will not come from attempting to revert asymmetry, a process locked-in by nature’s entropy. Belief as the sleep of reason and the denial of discovery leads humanity down a treacherous path of spiraling solipsism.


New normalizations of nature’s truth fundamentally improve humanity’s ability to adapt to nature. Yet only when the discoveries derived from said normalization cause a change to the systems we build to manage ourselves. Meaning, we must pay more than mere Nobel Prize homage to the geniuses responsible for those discoveries.

Albert Einstein discovered and proved the theory of general relativity determining how everything in our universe, including humanity, appears to evolve. And yet to date, one hundred years later, none of our constructs in policy, capital, or innovation determining the expansion of human ingenuity and capacity abide by the theory of relativity. A grandiose missed opportunity we must correct.

Every discovery of a proven, new, and higher normalization of nature’s truth must be followed up by adjusting, using the words of Albert Einstein again “the theory that determines what can be discovered”. Not in the least, because a new and higher normalization of cause delivers a closer and better proxy to and understanding of nature’s truth but also offers an expanding plethora of consequences humanity can use to its immediate advantage.

New normalizations of nature’s truth offer incredible opportunities to expand the fractal of human ingenuity and capacity, which in turn will improve human adaptability to nature’s entropy responsible for the prolonging of human life, on earth or extraterrestrial.


Schedule a one-on-one conversation with Georges to learn more about the specific topics below and how to systemically improve human ingenuity and capacity through policy, capital, and innovation.

Georges van Hoegaerden
Georges van Hoegaerden
Georges is the Founder and Managing Director of method41. From analyzing the workings of policy, capital, and innovation, Georges noticed how these siloed constructs are woefully incompatible with the principles nature deploys to produce regenerative performance. With humanity stuck in a fabric of its own making, Georges set out to reinvent the operating-systems of humanity to fix the theory that determines what humanity can discover, aiming to fundamentally improve human adaptability to nature's entropy.
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