Yes, they do and should, not in the least, to clear the fog of sub-priming of innovation arbitrage they created. A $3B venture firm I know has a dedicated VP of Marketing person to do just that, I found their materials exemplary, and not just because that person said the same about my blogs.
You see, the quest to find outliers as a venture capitalist is to understand there is no precedent to the foresight you are seeking from an entrepreneur. Hence you cannot market a general approach or a narrow technology or market segment as the cyclical dogmas colluded on by other venture capitalists in Silicon Valley.
Instead, you must, as a venture firm, explain why you have the propensity to spot an outlier where others do not. And how you have the financial wherewithal to support the runway of upside – alone if need be – to pursue the positive life-altering impact on society.
The problem is, most venture capitalists are just riding the bandwagon of what they can portray to be of value to greater-fools, a distortion of temporal valuation seldom leading to renewable value society cares about. And thus, their marketing reflects what cunning financial foolery they’ve been able to pull off, not how they’ve helped attract the entrepreneurial talent to change our world for the better.