What Is Innovative Thinking?

Innovation is a relativity theory consisting of downstream and upstream, requiring unique ways of thinking.

Innovation consists of two major types: upstream and downstream. To create renewable innovation to build a sustainable company, one must deliver both, in succession.

Downstream innovation is a better implementation from an existing normalization of accepted truth. Upstream innovation is a new and better normalization of truth, subsequently yielding new renditions of downstream — an endless loop prolonging sustainability.

So, innovative thinking depends on the type of innovation in question. Downstream thinking often yields merely better economies of scale; upstream thinking requires a rethink, driven by a healthy criticism and disdain for the status quo, from which a new normalization of truth can be born.

More on the subject can be found in the Evolution of Evolution.

Let’s lead the world by example with new rigors of excellence we first and successfully apply to ourselves.

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