Depravity of reason
Most people, even the supposed experts latching happily on to the karma these terms induce, confound cause and consequence and apply the terms sustainability and renewal indiscriminately. A confounding of consequence and cause that again yields grandiose depravity of reason, achieving in most cases the opposite of the stated intent. Sustainability and renewal are not the same, and quite the opposite regarding their role and impact in the process of evolution. Let me explain.
Cause and consequence
Sustainability can only be achieved by its support for renewal. Sustainability relies on a renewable process to continually readjust itself to a moving target of equilibrium with an ever-changing nature. The best proxy of infinite as the product of evolutionary finitism.
Sustainability from renewal
Therefore, for a species to become sustainable (for a prolonged time), it is imperative for it to renew itself. Indeed, the process of dying, reproduction, and birth is essential for any species to adapt and renew itself to meet an ever-evolving equilibrium with nature. Effective renewal relies on the maximum exploration of freedom, which spawns the kinds of diversity needed to maximize the fringe of ingenuity and adaptability.
Hence, the folks with a selfish desire to live as long as medically possible are those who are ignorant of the role of renewal in the strengthening and maximization of the sustainability of humanity. Personal sustainability soils the renewal of mankind. The process of dying, according to the method of renewal, shall not be avoided, nor looked down upon. Easier said than done when it is your time.
Same with companies. For a company to produce sustainable value, it must pair itself with the process and needs of an ever-changing evolution. It must not build products or services based on the false and ignorant proclamation of sustainability, but it must produce products and services that are renewable, in constant adaptation to the world it aims to serve.
The advantage of building renewal that prolongs sustainability is crystal clear. Through new ways of aligning ourselves with evolution, we will have a chance to improve the quality of life for our offspring and delay the anthropogenic demise of humanity.
The disadvantage is we will no longer celebrate the wealthiest people in the cemetery.