Innovation Is A New Normalization Of Root-Cause

Reason lies at the foundation of a concept we consider innovation.

Reason is the imperfect “science,” guiding us to a new and better discovery of root-cause. Reason cannot provide all evidence needed to prove its claims, but it must refute all reasonable attacks against it. Reason delivers new arguments to subjugate the current situation to a higher-order normalization of root-cause. New relativity of understanding of cause from which a plethora of new consequential and more efficient actions can be derived.

Innovation, therefore, is a new normalization of root-cause strong enough to shift the burden of proof to the status quo.


Let’s lead the world by example with new rigors of excellence we first and successfully apply to ourselves.

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