Best Buy doesn’t translate

According to Bloomberg Businessweek Best Buy the electronics chain popular in the US is closing its stores in China in favor of opening 40-50 higher end Five Star stores it acquired locally in 2006. A sign that brands don’t simply translate.

Having lived in Silicon Valley for 17 years and enjoyed shopping at the much more geekier Fry’s Electronics stores I always thought Best Buy was the electronics store for uninformed America. And people in China treat their electronics as a status symbol, to which the commodities sold at Best Buy don’t lend themselves well.

 

Let’s lead the world by example with new rigors of excellence we first and successfully apply to ourselves.

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